HyperSonic Sound® (HSS®) is a pioneering sound-generation technology that broadcasts your message directly to your intended audience. In contrast to conventional loudspeakers, HSS technology uses a directional ultrasonic column to produce sound exactly where you want it. Sound does not spread to the sides or rear of an HSS unit, eliminating the problem of uncomfortable and unwanted noise pollution produced by conventional speakers. Sound is directed only where it is intended to go.
Imagine the impact of introducing a new product with an audio message, or in conjunction with video, reaching only the customers standing in front of the display. You can even advertise your special of the day in front of that product only. In an additional application, HSS can create a virtual speaker by projecting sound towards a surface, such as a sign or display, wherein a listener will perceive the sound source to be from that specific location.